Evalith Archives - INDA Association of the Nonwoven Fabrics Industry Mon, 30 Jul 2012 17:28:47 +0000 en-US hourly 1 https://www.inda.org/wp-content/uploads/2023/11/cropped-INDA.org-favicon-2023-32x32.png Evalith Archives - INDA 32 32 Johns Manville Consolidates Nonwoven Brands Under ‘Evalith’ https://www.inda.org/johns-manville-consolidates-nonwoven-brands-under-evalith/ https://www.inda.org/johns-manville-consolidates-nonwoven-brands-under-evalith/#respond Mon, 30 Jul 2012 17:28:47 +0000 https://www.inda.org/?p=2683 Branding, branding, branding. Even if you’re not in marketing, you know how important branding is to your business. From Coke to Kleenex to Windex, some names conjure up a category […]

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]]> Branding, branding, branding. Even if you’re not in marketing, you know how important branding is to your business. From Coke to Kleenex to Windex, some names conjure up a category of products with one simple name. Johns Manville hopes to join those ranks by having an umbrella brand, Evalith, for their nonwoven products.

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